General IP Strategy, In-House IP, Startup IP, Trademark Strategy

Beware the Court of Public Opinion

[Before you read this post, read the IP Strategist disclaimer]

What do Barbara Streisand, urinals, and craft beer have in common? They have taught us that having enforceable IP rights doesn’t mean you have to enforce them.

Continue reading “Beware the Court of Public Opinion”

General IP Strategy, In-House IP, Patent Strategy, Startup IP, Trademark Strategy

A-PLuS – IP in a Value-Growth Mindset

[Before you read this post, read the IP Strategist disclaimer]

Acquiring IP assets should never be the end goal.  IP is a vehicle, and IP strategy is the road.  Without IP, an organization spins its wheels or must constantly change course. But when used properly, IP can drive an organization ever forward with sustained competitive value.

Continue reading “A-PLuS – IP in a Value-Growth Mindset”